Hey, I'm Robert — and welcome to Primal Fitness.
From the moment I picked up a weight at 15, my life changed. My goal back then was simple: I wanted to get stronger so I could make the high school basketball team. That first workout lit a fire in me — I knew I wanted to push myself to be in the best shape possible.
Basketball became my world. I worked relentlessly, even transferring schools just for the chance to play. I eventually became a starter, and though I didn’t make it to the college level, the discipline and work ethic I gained shaped who I am today — and laid the foundation for Primal Fitness.
Years later, I was talking with a local gym owner who shared how difficult it was to find a trustworthy company that supported him through the entire equipment-buying process. That conversation stuck with me. I realized there was a gap — people needed a place they could turn to for high-quality equipment and genuine support along the way.
That’s why I started Primal Fitness. My mission is simple: make professional-grade weight and recovery equipment more accessible, so more people can experience the same life-changing benefits I did when I first stepped into the gym.
When you shop with Primal Fitness, you’re not just another order number. You’ll be speaking directly with me — and I’ll be here to support you before, during, and after your purchase. My commitment is to treat every customer like a teammate, making sure your experience is as smooth as possible.
Thank you for choosing Primal Fitness to be part of your journey. Let’s keep building stronger lives together.
— Robert
Founder, Primal Fitness
Our Core Values
At Primal Fitness, our values are more than words on a page — they’re habits we live out daily. They guide how we treat our customers, run our business, and push ourselves forward. Just like training in the gym, these principles demand consistency, effort, and focus.
Lead with Integrity
We hold ourselves accountable to high standards. Honesty and transparency come first, whether we’re recommending equipment, handling your order, or answering questions.
Be Proactive
Progress doesn’t come from waiting — it comes from taking action. We step forward, solve problems, and move things ahead without hesitation.
Commit to Discipline
Success is built on routine and responsibility. We don’t take shortcuts. Every detail, from the equipment we carry to the service we provide, matters.
Build Real Connections
Strong relationships are the foundation of what we do. We value the trust of our customers, the dedication of our partners, and the teamwork inside our company.
Keep Learning
We believe growth never stops. Each day is a chance to gain knowledge, adapt, and improve — for ourselves and for the people we serve.
Move with Purpose
In fitness and in business, momentum matters. We respond quickly, take action decisively, and focus on progress that creates real results.
The Primal Fitness Difference
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Authentic products backed by brand partnerships
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Service that is professional and responsive
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Flexible and secure payment options
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A catalog that serves both home and commercial environments
- Primal Fitness carries $1 million in liability insurance, underscoring our commitment to operating responsibly and protecting every order.
We believe in making your investment in fitness and wellness straightforward, reliable, and worthwhile.
Contact Us
If you have any questions, please contact us at:
Primal Fitness is a sole proprietorship owned and operated by Robert Conners in Franklin, Tennessee, United States.
Business Address: 1211 Montpier Dr Franklin, TN 37069-4707 United States
Email: sales@primal-fitness.shop
Phone: +1 (615) 568-8943
Support Hours: Mon-Sat: 9AM - 5PM CST
Live Chat: On the bottom right of your screen, you can reach out to one of our support agents during business hours