Primal Fitness is a proud supporting member of the North American Sauna Society (NASS) — a non-profit organization dedicated to preserving and promoting authentic sauna culture throughout the United States and Canada. Our membership reflects our commitment to transparency, responsible retail practices, and the accurate representation of the sauna experience.
About the North American Sauna Society
Founded in 2004, the NASS works to increase awareness and understanding of traditional sauna bathing, especially the Finnish-style sauna. The organization brings together manufacturers, retailers, and enthusiasts who share a passion for high-quality craftsmanship and safe, informed sauna use.
Through outreach and education, NASS helps the public and businesses alike appreciate saunas as part of a healthy lifestyle tradition—free from exaggerated claims or trends that stray from authenticity.
What Our Membership Means
As a supporting member, Primal Fitness joins a network of respected sauna manufacturers, dealers, and professionals who value accurate information and ethical standards.
Our participation ensures that we stay connected to:
-
The latest industry insights on materials, safety, and construction practices.
-
Educational resources that guide responsible sauna installation and ownership.
-
A community dedicated to maintaining honesty and clarity within the sauna market.
Benefits to Our Customers
Supporting NASS allows Primal Fitness to provide customers with:
-
Credible information about sauna use and product features based on recognized industry knowledge.
-
Access to brands that align with the values of quality, safety, and craftsmanship championed by the NASS.
-
Confidence and trust that every sauna we sell is represented clearly, with full respect for verified specifications and transparent policies.
