Last Updated: September 18, 2025
This Cookie Policy explains how Primal Fitness (“we,” “our,” or “the Company”) uses cookies and related technologies whenever you visit our website. The purpose of this policy is to give you a clear understanding of what cookies are, why we use them, and the options available to you for controlling them.
What Are Cookies?
Cookies are small text files that are stored on your device when you browse a website. They allow websites to remember your actions and preferences over time. Some cookies are set directly by us (first-party cookies), while others are placed by outside parties that provide services on our website (third-party cookies). These may be used for analytics, advertising, or added functionality.
Why We Use Cookies
We rely on cookies for several reasons:
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Essential cookies – Required for our website to function correctly, such as enabling secure logins and checkout.
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Analytics cookies – Help us understand how visitors use our website so we can improve performance and user experience.
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Advertising cookies – Assist in delivering more relevant marketing and preventing repeat ads.
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Customization cookies – Store your preferences to provide a more personalized experience.
Your Control Over Cookies
You can choose whether or not to accept certain cookies. Essential cookies are always active since they are needed for the core functions of our website. For other categories, you may adjust your browser settings to block or delete cookies. Please note that limiting some types of cookies may affect your ability to fully interact with certain features of our site.
Types of Cookies We Use
Below are the main categories of cookies that may be used on our website. The specific cookies and their expiration times can vary.
Essential Cookies
These are required for the site to operate:
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secure_customer_sig – Supports customer login functions.
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shopify_pay_redirect – Manages checkout redirection.
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cart_currency – Stores your cart’s selected currency.
Analytics & Customization Cookies
Used to analyze traffic and improve performance:
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_shopify_s – Provides analytics on site sessions.
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_shopify_y – Tracks visitor behavior across browsing sessions.
Advertising Cookies
Allow us to deliver relevant advertising and measure campaign performance:
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_cmp_a – Tracks ad interaction activity.
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_orig_referrer – Helps identify landing pages.
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_shopify_sa_t / _shopify_sa_p – Tracks referral and marketing performance.
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_landing_page – Records landing page details.
Other Cookies
Some cookies do not yet fall into the categories above, but may be used to maintain site functionality:
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keep_alive – Keeps session activity active.
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_pay_session – Supports payment session processing.
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localization – Saves regional and language preferences.
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receive-cookie-deprecation – Tracks cookie settings changes.
Browser Settings
Most web browsers allow you to manage cookie preferences through their settings menu. Options typically include blocking all cookies, deleting existing cookies, or limiting cookies to certain sites. Instructions differ between browsers, so please review your browser’s help section for details.
Other Tracking Methods
In addition to cookies, we may occasionally use tracking technologies like pixels or small image files to measure engagement, monitor site performance, or understand how emails and ads are being interacted with. These tools often depend on cookies to function properly, so disabling cookies may limit their effectiveness.
Flash Cookies & Local Storage
Some applications may use Flash cookies or similar local storage technologies to provide enhanced features or fraud prevention. These can usually be controlled through your device settings. Restricting them may reduce the functionality of certain website features.
Updates to This Policy
We may revise this Cookie Policy periodically to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. The “Last Updated” date at the top will always indicate the most recent version.
Having Trouble?
Business Address: 1211 Montpier Dr Franklin, TN 37069 United States
Email: sales@primal-fitness.shop
Phone: +1 (615) 568-8943
Company number: 99-2933180
Support Hours: Mon-Sat: 9AM - 5PM CST
Live Chat: On the bottom right of your screen, you can reach out to one of our support agent during business hours